The explosion of user generated content in many formats is hitting the mainstream.
What is old media to do about that? If you can’t beat them, join them?
To start, I am in the middle of reading Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony D. Williams.
I picked up the book, because I recently saw Tapscott speak at the Web 2.0 Summit (btw, this is me looking very serious) and he gave a thought provoking talk about the impact on business of Internet technology for collaboration. Wikinomics is based on his organization’s research in the area of collaboration and includes more detail on many of the topics that he covered in his speech.
So what, right? Why might the immediate present be the future?
Well, Wikinomics has ten chapters and a directive to the reader at the end of the book to go to www.wikinomics.com and “write” the eleventh chapter. While I would expect to see this in a book about Internet collaboration, I have also noticed it in fiction and music. A trend?
In my previous post, Only Revolutions, I flagged a book that I intend to read. It is a “stand alone” novel, but the author (or the author’s publisher?) is running a contest for people to extend the book with additional creative materials.
In addition, Five for Fighting is holding a video contest based on their current new release, which is titled “World”. You might have heard it? (I like it a lot). Anyway, some of the lyrics are:
The purpose of the contest is for people to answer the question from the song (what kind of world do you want?) and create their own video with the ultimate goal of raising money for charity (and, I suppose, to get some viral buzz for the song).
Consumers adding to non-fiction, fiction and songs: fad or trend?
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